NETWORKING THE BOOMING BAKKEN

www [dot] where can i get,… how do i find,… who’s hiring now,… a place to live ?

March 26, 2012 – LIVINGSTON, MONTANA.

For most of us in the “upper western” midwest, the term Bakken has become a household name. And for those who think it’s a reference to their morning breakfast of eggs and …; no, we’re not talkin’ BACON, we’re talkin’ BAKKEN, /′ba:kən′/. A quick recap for the “bacon” folks. The Bakken is an oil formation in the Williston Basin, underlying a significant portion of North Dakota, Montana, and Saskatchewan. Get this, it was named after a farmer, Henry Bakken, who owned the land in Williston, ND where the formation was intially discovered in 1951. So, why is everybody talkin’ about the Bakken now? One word, technology. Rock fracturing technology that is.

Geologists, state agencies and other industry experts have given us numbers from 2.1 billion barrels of significant producible oil in the Bakken, to recent figures of 18 billion barrels. “New rock fracturing technology available starting in 2008 has caused a recent boom in Bakken production. By the end of 2010 oil production rates had reached 458,000 barrels (72,800 m3) per day outstripping the capacity to ship oil out of the Bakken. The production technology gain has led a veteran industry insider to declare the USGS estimates are too low.”1  “…energy companies in January 2012 fracked more wells than they drilled for the first time in five months, suggesting oil output could grow even faster than last year’s 35% surge as a year-long shortage of workers and equipment finally begins to subside… “ 2  REPEAT: for the first time in five months, more wells were fracked than were drilled in January 2012 — this was the middle of the winter, when fracking generally slows down.

In a nutshell, the Bakken is experiencing a phenomenon of exponential growth. All this, in an area of the U.S. that is more than sparsely populated by layman’s terms; with the necessary businesses and services to support this growth only starting to come out of the woodwork. The state of North Dakota now has a billion-dollar budget surplus, and the lowest unemployment rate in the nation at 3.2%. 3  Many equate the booming Bakken to a Modern-Day Gold Rush  with people coming from all over the U.S., and the World, for work / business. It is that fundamental element of disconnectivity to “place” that the breakdown occurs for finding businesses or services in the Bakken. Where can i get,… how do i find,… who’s hiring now,… a place to live ?

Well, we’ve got the answer… www.bakkenoilbiz.com, and it’s supporting print partner, the Bakken Oil Business Journal. The website is built to provide that “right now” connectivity with vendors, business associates and services in the Bakken… It’s like the “YELLOW PAGES” of the Bakken. Anyone that’s anybody doing business in the Bakken will want to be on the website. Delivering news, resources and information that is readily available to digest with your morning cup of coffee; via smartphone, laptop, tablet, or good ole fashioned, tried and true,… print magazine in hand.

The Bakken Oil Business Journal is a win-win combination of web and print; with a direct mail distribution built from grassroots connections of Local and National Companies doing business in the Bakken, Government Officials, Energy Expos & Petroleum Conferences, Petroleum Clubs and Associations, Oil Industry Career Fairs; coupled with a top-ranking SEO website complemented with Social Media Marketing.

The print journal and website offer an essential venue for Prime Editorial positioning on Political energy discussions, State Policies, the booming business of the Bakken, Product Introduction, etc… acting as a Bulletin for the oil industry at large.

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1.  Wikipedia editors (2012-3-21). “Bakken formation”. Wikipedia. Retrieved 2012-3-23.
2.  “Insight: Natural gas pain is oil’s gain as frack crews head to North Dakota” (2012-3-19). Selam Gebrekidan Reuters. Chicago Tribune Business. Retrieved 2012-3-23.
3. “State Unemployment Rates for January 2012” (2012-3-13). U.S. Dept. of Labor, Bureau of Labor Statistics (BLS). Retrieved 2012-3-23.

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